Andrew's Heat Pumps Case Study

Case Study: From 300 to 2,300+ Monthly Visitors — How Andrew 8X’d His Heat Pump Business Traffic Without Paying for a Single Click

The Situation

Andrew had recently stepped into the lead role at a family-run heat pump installation company in Lincolnshire. They’d been around for years — experienced, reliable, and trusted locally — but their digital presence hadn’t kept up.

They had a website, but it was built nearly a decade ago. No mobile optimisation. No local keywords. It looked alright on the surface, but it wasn’t ranking or converting. Their Google Business Profile was half-complete and barely touched. As a result, most of their leads came from the same old circles — referrals, repeat customers, and occasional directory clicks.

Andrew knew the market was growing, and if they didn’t modernise, they’d get left behind.

Where Things Stood

• Monthly visitors: 300
  
  

• Annual traffic: 3,600
  
  

• Monthly calls: 5
  
  

• Annual calls: 60
  
  

• Local presence: Weak — almost invisible in the map pack
  
  

• Site performance: Outdated, slow, not ranking for heat pump terms
  
  

He didn’t need flash — he needed visibility, leads, and a website that actually worked.

What We Did

We took the bones of the existing site and rebuilt it for performance — on both the front and back end.

1. Website Rebuild for Rankings

• New WordPress build focused on SEO and speed.
  
  

• Core service pages created:
  
  

  • Air source heat pumps
    
    

  • Ground source heat pumps
    
    

  • Servicing and repairs
    
    

• Local landing pages built for Lincoln, Grimsby, Scunthorpe, and surrounding areas.
  
  

• All pages built with schema markup, clear CTAs, and SEO-friendly structure.
  
  

• Mobile-first design with lightning-fast load speeds.
  
  

2. GBP (Google Business Profile) Fix-Up

• Cleaned up and completed the profile with accurate categories and services.
  
  

• Wrote a new description with relevant keywords.
  
  

• Added service area coverage and mapped out location pins.
  
  

• Set up a weekly post schedule and review generation flow — Andrew was on point with follow-ups.
  
  

3. Local SEO & Citations

• Built accurate citations across industry-trusted directories like Yell, Houzz, and Checkatrade.
  
  

• Ensured full NAP consistency.
  
  

• Built backlinks from niche sites to boost authority and local visibility.
  
  

4. Technical SEO Enhancements

• CDN setup via Cloudflare.
  
  

• Image compression and cache control using lightweight plugins.
  
  

• Internal linking cleaned up and structured properly.
  
  

• Google Analytics and Search Console installed for full tracking and performance review.
  
  

5. Blog & FAQ Content Built Around Search Intent Created blog posts that answered high-intent, long-tail questions:

• “Do heat pumps work in winter in the UK?”
  
  

• “Are heat pumps noisy?”
  
  

• “How long does installation take for air source heat pumps?”
  
  

These posts brought in the right traffic — homeowners doing research before buying.

The Results After 12 Months

• Monthly visitors: 2,307 (↑ from 300)
  
  

• Total traffic: 27,680 (↑ from 3,600)
  
  

• Monthly calls: 15 (↑ from 5)
  
  

• Total calls: 183 (↑ from 60)
  
  

• Website actions via GBP: 1,330+
  
  

  • Website clicks: 662
    
    

  • Direction requests: 487
    
    

  • Direct calls: 183
    
    

Andrew’s Feedback “We were invisible before. Now we’re not just showing up — we’re leading locally. Calls are up, and we’re quoting more jobs than ever.”

Final Word

Andrew didn’t need to start from scratch or throw money into ads. He just needed his digital presence to match the quality of his service — and that’s exactly what we helped build.

If you’re in the heat pump or renewables space and you’re not showing up when people search, you’re leaving money on the table. Let’s fix that.