Chris's Solar Installation case study

Case Study: 10,000 Organic Visitors — No Ads, Just Smart SEO for Chris’s Solar Business in South London

The Situation

Chris runs a solar installation business out of South London. He’d invested in a website a couple of years back — looked decent, had a few service pages — but it wasn’t pulling its weight. Barely any traffic. No local rankings. And most of his leads were still coming from referrals and people he’d worked with before.

He didn’t want to burn money on paid ads. He wanted to show up when people searched things like “solar installer South London” or “solar panels Croydon.” That’s where we came in.

The Problem

• The website had structure, but no SEO strategy.
  
  

• Pages weren’t targeting local keywords.
  
  

• Google Business Profile wasn’t properly set up.
  
  

• No backlinks, no citations, no content that answered what customers were actually searching.
  
  

What We Did

We kept what was usable and rebuilt the rest. Here’s what changed.

1. Rebuilt the Website with SEO in Mind

• Fast, clean WordPress site optimised for conversions.
  
  

• Core service pages created for:
  
  

  • Solar panel installation
    
    

  • Solar battery storage
    
    

  • Inverter upgrades
    
    

• Localised landing pages for boroughs like Croydon, Bromley, Lewisham.
  
  

• Added schema markup and structured data to help Google understand the site.
  
  

• Built everything around search intent and user experience — not just aesthetics.
  
  

2. Local SEO Implementation

• Fully optimised Chris’s Google Business Profile:
  
  

  • Correct categories, targeted services, geo-specific keywords.
    
    

  • Wrote a sharp, optimised business description.
    
    

  • Set up a regular post and review strategy.
    
    

• Built local citations and NAP consistency across trusted directories.
  
  

• Started ranking for money keywords like:
  
  

  • “solar panel installer South London”
    
    

  • “solar battery Bromley”
    
    

  • “solar installation Croydon”
    
    

3. Blog Content That Converts We created articles answering real buyer questions:

• “How much do solar panels save you in the UK?”
  
  

• “Are there grants for solar in London?”
  
  

• “What’s the lifespan of a solar battery?”
  
  

Each post was optimised for long-tail search traffic and linked back to service pages. No fluff — just answers with intent.

4. Technical SEO

• Cloudflare CDN for speed.
  
  

• Image compression, caching, and mobile optimisation.
  
  

• Cleaned up internal links and URL structure.
  
  

• Installed proper analytics and tracking via GA and Search Console.
  
  

The Results After 12 Months

• Monthly website visitors: 833 (↑ from 500)
  
  

• Total organic traffic: 10,000 (↑ from 6,000)
  
  

• Monthly calls: 10 (↑ from 5)
  
  

• Total calls: 119 (↑ from 60)
  
  

• Google Business Profile actions: 1,050+
  
  

  • Website clicks: 401
    
    

  • Direction requests: 529
    
    

  • Direct calls: 119
    
    

Chris’s Feedback “Before, we barely showed up. Now I’m getting found all over South London and the leads are proper — people already sold on solar, ready to book.”

Final Word

Chris didn’t need a new logo, fancy branding, or an ad budget. He just needed a site that actually worked for him — one that showed up, ranked, and converted.

If your solar or renewables site is sitting there collecting dust, it’s not a design issue. It’s a visibility issue. Fix that, and leads start flowing.